Tuesday, June 21, 2016

** New Technology: A game changer in the World of Photography ? ****

New Technology update:

1- A game changer to be announced on June 22nd !
2- New Sony FE fast Prime lens to be announced at Photokina
3- New Patent: Canon 11mm F4L USM Lens

This is the place to keep up to date in the latest in technology in the camera industry.  Every Wednesday I dig into the latest announcements that are there for you to see so you can know what crazy and exciting things are coming that may be important for us to know.  So, here we go:

1-  A game changer to be announced on June 22nd at 2pm (CET):

Hasselblad will announce a new mirrorless medium format camera on June 22nd at 14:00 CET. This new Hasselblad mirrorless medium format camera will have a 50MP full frame sensor and it will be compatible with the existing Hasselblad medium format lenses. Hasselblad claims that this camera will be “a game changer in the world of photography”.

This camera will be the first mirrorless medium format camera from Hasselblad and it will be aimed at the enthusiast and semi-pro camera market. You can watch the Hasselblad Livestream Event on June 22nd 14:00 (CET) via Hasselblad’s YouTube channel.  (Swedish Time)

2- New Sony FE fast Prime lens to be announced at Photokina

Sony a7 series full frame E-mount cameras are selling really well and Sony is working hard to make more FE lenses to meet the needs of the customers.
According to the report from SonyAlphaRumors, Sony will announce several new FE (full frame E-mount) lenses at Photokina 2016 in September. Currently, the details of these new FE lenses are still unknown. But it is almost confirmed that a new Sony FE fast prime lens will be unveiled at Photokina 2016. The focal length and aperture of this FE prime lens are still unknown. But it is highly likely that this lens will be FE 50mm f1.2 GM. It is just a rumor, not confirmed by trusted sources.
Sony already announced several new FE lenses in 2016:
Sony FE 24-70mm f/2.8 GM Lens
Sony FE 85mm f/1.4 GM Lens
Sony FE 70-200mm f/2.8 GM OSS Lens
Sony FE 50mm f/1.8 Lens
Sony FE 70-300mm f/4.5-5.6 G OSS Lens
So, what else do you expect from Sony?

3- New Patent: Canon 11mm F4L USM Lens

Canon has filed a new patent for EF 11mm f/4L USM lens. This new Canon EF 11mm f/4L USM lens is expected to be designed for Canon full frame DSLR cameras and it will have high quality optical features.
Take a look at the patent details below translated by Google.

Patent Publication No. 2016-81005
  • Published 2016.5.16
  • Filing date 2014.10.22
  • Focal length 11.33 11.47
  • F-number 4.11 4.12
  • Half angle of 62.36 62.08
  • Image height 21.64 21.64
  • Overall length of the lens 109.13 109.12
  • BF 38.90 38.40
In addition, Canon has filed a new patent for EF 24-105mm f/4L IS II USM Lens, and Canon EF 24-105mm f/4L IS II USM Lens is expected to be announced along with Canon EOS 5D Mark IV as a kit lens in late August and showcased at Photokina 2016 in September.


That is this week's update.  New and exciting products.  That new Hasselblad camera will only be $8995.00 U.S. Dollars too!!  A bargain, right?   You know, I used to sell Hasselblad in the store I used to work at.  Not too many people bought them, but, those who owned them......  can I just say, we were in awe at the pictures this camera could produce.  Is it worth that amount of money?   If you were doing photography professionally, then yes.   This kind of camera you should see what it can do for you.  I may put on my "Like" page some more details of this camera.  

Remember:  Please share !

Entertainment & learning for the photographer