Tuesday, March 29, 2016

***** New Technology Report **** New products from Sony

*****  New Technology Report **** New products from Sony

Sony RX10 III
The Sony RX10 III has a lot of lens
Making the most of its Bionz X processor and the 1-inch sensor developed for theRX100 IV, Sony has announced the 20.1MP RX10 III. Like its tiny cousin, the RX10 III can capture 4K video without pixel binning, and can shoot slow-motion video at up to 960 frames per second for up to 40X slow-mo. It can also capture bursts at up to 14 fps, though you’ll have to sacrifice metering and autofocus between shots if you want to reach that speed.
The lens barrel itself has three control rings on it: one for zoom, one for focus, and one for aperture. The aperture ring has the option of click-stops or smooth operation. This helps when you’re shooting video and don’t want the jarring clicks screwing up your footage. The lens barrel has a focus hold button so you can lock focus and then recompose your image. That button can also be assigned a custom function if you don’t care for the notion of locking focus. One such custom function will zoom the lens all the way out with one press and then, with the second press, zoom back to the focal length you previously had. This can come in very handy if you lose track of your subject when shooting at very long focal lengths.
Other details include dust and moisture resistance, a Multi-Interface shoe for flashes or other accessories, an LCD panel on the camera top to check your settings, an OLED electronic viewfinder with slightly higher magnification than its predecessor, a tilting rear LCD screen, and sensitivity that spans ISO 64–12,800. Plus, thanks to the fast readout of the sensor, there’s a top electronic shutter speed of 1/32,000 sec with minimal motion distortion.
The RX10 III is expected to be available in May for $1,500.

Sony 50mm f/1.8 full-frame prime lens
Sony's 50mm f/1.8 prime lens checks in at $250
An affordable 50mm prime lens has been a fundamental piece of many camera systems for decades. Now, Sony is adding a 50mm f/1.8 prime to full-frame FE its lineup for just $250. There’s also a new 70–300mm f/4.5–5.6 G OSS telephoto zoom lens to go with it.
It only got a small piece of the press release, but to me and lots of A7-seriesshooters out there, this is the really big news. The new standard prime weighs under seven ounces (less than half a pound) and cuts a similar form factor to other budget-minded 50mm lenses out there. It uses a revamped optical design with an aspherical element, as well as a metal mount (in the past, some cheaper 50s have used plastic in the name of affordability) and a circular aperture for more appealing bokeh.
The FE 50mm f/1.8 is coming in may and will cost $250. It’s a popular focal length with an affordable price, which makes the A7-series system even more accessible. It has seemed like a bit of a missing piece for a while now.
FE 70–300mm f/4.5–5.6 G OSS telephoto zoom
This is the longest lens in the E-mount system and it focuses closer than three feet, with a maximum magnification of 0.31X, so it’s rather versatile for a telephoto zoom, even though the variable maximum aperture is a bit slower than the f/2.8 you might see on a typical 70–200mm pro zoom. As you probably expect for a long lens like this one, it has built-in Optical Steady Shot for shake reduction.
Its 70–300mm should actually be a familiar focal range for many APS-C shooters, which makes this an interesting option for full-frame cameras. It will be available in May for $1,200
We’re looking forward to getting our hands on both new lenses as soon as they’re available, so stay tuned here for more.
Sony 70-300mm FE full-frame telephoto zoom lens
Sony 70-300mm FE full-frame telephoto zoom lens

Source:  Popular Photography.